University Brief - To produce an advertorial feature about New York, using the theme ‘style city’. The article will be displayed across a double-page spread in a Sunday colour supplement or a national magazine applicable to the target audience. Also produce a newspaper advertisement. Both should promote SAGA as an organisation for active ‘up-for-it’ 50 plus year olds.

The target audience is 50 – 70 year olds, whose children have left home, leaving them with a new sense of freedom.

The outcomes are shown below.